Those who come off the bench can determine a win or lose outcome. But it is not just the person waiting to play who has to be ready to come off the bench. Every leader must practice off the bench leadership, taking their place alongside their team to achieve first-place results.

Off the Bench Leadership provides emerging and established leaders powerful and proven keys to make the most of the present and prepare for a successful future.

Learn how to own your destiny, find the best people, effectively thank and recognize others, hold yourself and others accountable, never stop improving, call the right plays at the right time, and much more.

Join Coach Jerry as he shows you how to be a little better than your best each day. Get off the bench and help your team win.

Off the Bench Leadership


Bob Rathbun

 TV Play-by-Play, Atlanta Hawks & Philips Arena

It was the fall of 1978. I had just been hired to my first, real, big-time broadcasting position: Sports Director of WTAR Radio in Norfolk, Virginia. A big part of my job was to broadcast college basketball for the hometown team, the Old Dominion University Monarchs.

Just before the season began, the general manager of the station announced that we would not only carry the men’s games, but that WTAR, the dominant AM radio station in Hampton Roads, would also broadcast women’s basketball games featuring the Lady Monarchs, a first for a station that big anywhere in the United States.

That’s how I met Jerry Busone, ODU’s life-of-the-party assistant coach for the women’s team. The Lady Monarchs were in their glory, with national championships led by the legends of women’s basketball: Nancy Lieberman, Inge Nissen, Anne Donovan, and coached by the highly successful Marianne Stanley.

It’s not easy being an assistant. You are there to serve at the pleasure of the head coach, while cultivating your own relationships with the players, their parents, school administrators, and sometimes, the radio announcer.But it was there that Jerry started formulating his leadership foundation, the essence of which is contained in pages of Off the Bench Leadership.


One of the great differences between sports and business is the scoreboard. It is very easy in sports to see at the end of the day whether you won or lost. Not only is it displayed on that scoreboard, but it’s also in every newspaper, website, and app the instant the final horn blows. It’s not so easy in business to see if you are winning and losing day by day.

But by using the wisdom on these pages, you will be able to judge for yourself and your team if you are moving toward victory on a moment-by-moment basis. It takes hard work, discipline, and practice—traits that coaches and athletes use on a daily basis.

Those traits are easily transferable from basketball to business. This is your playbook, the outline for unlimited success.Now get off the bench and lead.

BSB Off the Bench Leadership Book

Jerry Busone knows leadership—in basketball and in business. His integrity, values, and focus on people have enabled him over the years to recognize talent, develop leaders, and build unstoppable teams—both on and off the court. Read Off the Bench Leadership and learn how to create a winning culture in your organization.

—Ken Blanchard

Coauthor, The One Minute Manager®

and Legendary Service

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Jerry Busone is a leadership development executive for a Fortune 500 company, but most people just call him Coach. Jerry began his career as a women’s basketball coach, going to the national tournament nine times with three trips to the Final Four and winning two national championships.

In 1990 Jerry pursued a career in business, turning around and building up struggling teams, winning twelve performance awards in fifteen years.

Jerry has his bachelor’s degree in business administration with a master’s degree in education.

After living in twelve states around the USA and traveling to five continents, Jerry makes his home on the East Coast.

His certifications include:

  • Miller Heiman Selling
  • ICCU Coach
  • Ken Blanchard’s Situational Leadership
  • Covey’s 5 Choices to Extraordinary Productivity
  • Certified Coach for Gallup’s Strengths Finder
  • Crucial Conversations
  • Dale Carnegie Sales Leadership
  • Franklin Covey’s Time Management Keynote and Motivational Speaking
  • Sales Negotiations Strategies
  • Leadership Development, Pipeline Management, and Succession Planning

Some of his keynote titles include:

  • Off the Bench: A Guide to Being Better than Your Best Self
  • Nothing is Impossible, Make It Count
  • You Own U: Delivering a World-class Experience to Those You Lead
  • Forget the Competition: Pick Your Fight with 2nd Place
  • Five Steps to Sales Leadership Success
  • Customized topics from the book that you may find helpful for your team

Topics for workshop, summits, and coaching include:

  • Sales and Marketing
  • Strategic Planning
  • Training and Development
  • Sales Training
  • Leadership Training
  • Team Building
  • Performance Management
  • Off the Bench Leading
  • Motivation and Inspiration
  • Change Management
  • Channel Development

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